If your target market resides in a more unconventional shape then you can draw a custom catchment area to fit that specification. 

To do this, select Draw catchment area under Catchments.

To navigate the map to the desired location you wish to create the catchment, you can do it by selecting Move under Map tools. Alternatively, you can enter an address into Search a location and the map will zoom to the desired location.

You will notice that the option Draw will appear under Map Tools.

Once Draw has been selected, clicking the left mouse button on the map will create a vertex (or ‘node’).  Each time you click, a new vertex will be created with a line following from the previous vertex and you can do this as many times as you want. Click on the initial vertex again to complete the shape or catchment. The catchment boundary will turn red if this is successful.

Once a catchment has been successfully created, a new entry will be added under Catchment locations. Finally, choose your Catchment Preferences and click on Run Profile to finalise it.

Similarly to pins, you can create as many shapes as you like. To create additional shapes click the Draw icon in the Map Tools and repeat the above process. 

You will also notice that there is a function called Group under Map Tools. This new function allows you to group multiple catchments into a single catchment.